Having established themselves as a brand that sells quality accessories, Coach is able to convince customers to return. Being a global leader in premium handbags and accessories and having a strong brand presence in the luxury brand market is more likely to make shoppers trust the brand, eventually creating brand loyalty.
The company credits the success of the brand to the "unique combination of our original American attitude an design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability and our commitment to customer service."
Coach advertisers their products through social media, YouTube videos, and magazines. Their print ads range from a simple shot of a product to a perfume sample in the magazine. Advertising in places where their target market posts updates of their life and reads about the latest trends connects with potential shoppers in the sense that this "affordable luxury" becomes easier to attain.Coach offers products ranging from handbags, men's bags, women's and men's small leather goods, footwear, outerwear, watches, weekend and travel accessories, scarves, sunwear, fragrance, jewelry, and other accessories. With all these accessories to choose from, Coach is a hard brand to resist.
Famous faces featured in Coach ads include Gwyneth Paltrow, Lara Flynn Boyle, and Kate Bosworth. Strategically placing rich and famous people in ads for a company that offers affordable luxury gives shoppers the feeling of glamour and fame.
Sources: Company Profile
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